A campaign to involve celebrities, the stars people admire, to be committed to respect for Human Rights of workers who make the clothes in the garment and sportswear industry.
STARS FOR WORKERS IN ONE MINUTE
|Who we are||A group of researchers, students and university professors|
|What we do||Promote to change the endorsement concept.Promote donations to organizations fighting for the rights of workers.|
|Focus||Sportswear and garment industries|
|Target||Stars/celebrities endorsing brands|
|How we do it||We show the contrast between succulent endorsement contracts paid by brands to celebrities and the suffering of workers who make such clothes. We also address specific actions to celebrities.|
|What stars they can do||Donate part of the money paid by brands. Break up with unethical brands, and to endorse brands that respect Human Rights|
|Expected results||Improve labour conditions and raise the notoriety of this problem|
|Evaluation of results||Surveillance of the actions achieved and impact in the media|
|Duration of the campaign||From December 2016 to December 2019|
|Conflict of interests||None|
We need involved stars. Help us to get this aim.