Under Armour endorsers yell; we need the same scream for exploited workers

From www.adweek.com |

Three of the most outstanding endorsers of Under Armour have showed their public opposition to the  brand CEO’s – Kevin Plank – pro Trump statement: “a real asset” to American businesses.

Misty Copeland, star of the brand’s iconic “I Will What I Want” ad, uploaded a lengthy post to Instagram today. While she praises the brand for supporting her over the years, Copeland did not mince words about Trump.

“I strongly disagree with Kevin Plank’s recent comments in support of Trump as recently reported,” she wrote in the Instagram post. “Those of you who have supported and followed my career know that the one topic I’ve never backed away from speaking openly about is the importance of diversity and inclusion. It is imperative to me that my partners and sponsors share this belief.”

She said she has spoken with Plank privately about his opinions in great detail but that, “as someone who takes my responsibility as a role model very seriously, it is important to me that he, and UA, take public action to clearly communicate and reflect our common values in order for us to effectively continue to work towards our shared goal of trying to motivate ALL people to be their best selves.”

Another major endorser for the brand, Golden State Warriors point guard Stephen Curry, also spoke out against Plank, although less directly than Copeland. When asked by The Mercury News about Plank’s description of Trump as “a real asset,” Curry responded by saying, “I agree with that description, if you remove the ‘et’ from asset.”

Dwayne “The Rock” Johnson also posted his response to Plank on Instagram. “These are neither my words, nor my beliefs,” Johnson writes. “His words were divisive and lacking in perspective. Inadvertently creating a situation where the personal political opinions of UA’s partners and its employees were overshadowed by the comments of its CEO.”

We encourage celebrities to show their positioning regarding social issues, although their statements be opposite to the practices of the brands they endorse. Now, we need a step forward, and we desire more celebrities yell about the labor conditions of workers who make their clothes.

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